A Guide For On The Ground

MSP Airport Website Redesign

Agency: Olson
Role: Branding, Website Design

Like air travel, the Minneapolis St. Paul airport can cause both anxiety and delight in the single visit most users will make all year. We created a website that combines the childlike joy of flying with the practical need to get users to relevant information as easily as possible.

We made the most searched for information the easiest to find: parking, security wait times, and terminal information are all available at the top of the home screen. Red, yellow and green color coding helps further distinguish wait times and parking availability.


We commissioned Matthew Holmes to create simple toy-like illustrations as a friendly way to represent each main section of the site.

SITE V.5.3