Healthcare Financing
Made Clear


Clarafi Branding

Agency: Olson
Role: Design











To clarify is to focus through the noise. To see clearly through the chaos. The outer edges of this abstract mark constantly change shape while the circle cut from the middle always remains stable.

Clarafi was the result of a week-long naming and branding project for an established bank looking to separate their health care payment services from their main consumer brand. Following naming and mood boards we had two days to create logos for three different name options from sketch to the final mark.












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