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Bauer Supreme 1S Goal Series Launch

Agency: Olson
Role: Art Direction, Design

Bauer is the world's leading manufacturer of hockey equipment, but their dominance never quite reached the goaltending market. To solve this, Bauer looked to their Innovation Lab to bring their goal pad technology up quality standards. The result was the Supreme 1S OD1N goal pads.

Rather than focus traditional product testing in a lab setting, we decided to put them to the test with the help of All-Star goaltender Henrik Lundqvist. The result was Machine vs. Machine.

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