A New Leaf

3M Development Month

Agency: Olson
Role: Design

3M was looking for an updated visual identity for their Development Month, a global employee training program. The new leaf icon puts more emphasis on the arrow and a series of posters were created to announce the program.

Poster Series 1: Hero Leaf Icon

Poster Series 2: Leaf Pattern

Poster Series 3: Plant Life


SITE V.5.3