A New Leaf
3M Development Month
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Agency: Olson
Role: Design
3M was looking for an updated visual identity for their Development Month, a global employee training program. The new leaf icon puts more emphasis on the arrow and a series of posters were created to announce the program.
Poster Series 1: Hero Leaf Icon
Poster Series 2: Leaf Pattern
Poster Series 3: Plant Life
Apparel
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